Hana Financial Group model Ahn Yoo-jin heated up the Daejeon World Cup Stadium.
Hana Financial Group’s new advertising model, girl group IVE’s Ahn Yoo-jin, attended the home match between Daejeon Hana Citizen and Jeonbuk Hyundai in the 22nd round of the ‘2023 Hana OneQ K League 1’ at Daejeon World Cup Stadium on the 12th.
Ahn Yoo-jin’s visit generated a lot of buzz before the game. The club’s social media post announcing the visit of Ahn Yoo-jin, who was born in Daejeon and attended elementary and middle school in Daejeon, received countless ripples welcoming the “daughter of Daejeon.” In particular, all seats on the first floor of the Daejeon World Cup Stadium were sold out within five minutes of ticket sales opening.
Before the game, Ahn said, “Thank you for inviting me to Daejeon, my hometown. I will cheer hard with the fans so that Daejeon Hana Citizen can win.” He also served as the starter, warming up the stadium and giving out autographed balls to fans at halftime, responding to their enthusiastic cheers.
The game drew a total of 20,592 spectators despite being played on a weekday, and Daejeon broke both the record for the most spectators at a weekday game in the 2023 season and the record for the most spectators at a club’s home game. The previous record for a weekday match in the K League this season was FC Seoul vs. Gwangju FC in Round 12 at the Seoul World Cup Stadium, which drew 12,236 fans. Daejeon also broke its previous home attendance record for the opening match of the season against Gangwon (18,590), creating a festive atmosphere. 메이저놀이터
This season, Daejeon is ranked third in the K League with an average attendance of 13,843, behind FC Seoul and Ulsan Hyundai, thanks to the team’s promotion to K League 1 and various fan-friendly marketing programs. The team has achieved this by utilizing factors such as groundbreaking marketing using Hana Financial Group’s advertising model Ahn Yoo-jin and matching up with Jeonbuk Hyundai, which has star players.
Daejeon, which is leading the K League with various fan-friendly marketing, plans to continue to provide special experiences for fans who visit the stadium through various events.